Out Of The Woodworks
Ramblings and reflections on the retaking of a new genre of tokens, and the fallacy of crypto marketing.
Hear that? That scuttling, shuffling, gnawing. The pattering of feet and clamoring of new voices. It seems like all of a sudden there’s a lot of noise coming…
Since being listed on CoinGecko, the requests have come gushing like a Cytherea film. It’s opened up our eyes to a whole new world beneath the surface. Before I begin this descent, let me reiterate — we’re not a “just” a meme coin, nor are our affiliates — this is an organized re-taking of the space. We seek to provide value, and do so in an entertaining way. The projects that are about to come, are part of a revolution. Except, Skynet isn’t as ingenious, just pestering.
“I’ll get you listed on CMC for (insert thumb sucked amount here)”
“I’ll get you shilled on (insert ANY crypto personality you can think of here)’s show for (insert amount constructed by the large hadron collider here)”
“I’ll get you trending on (insert site here) for (insert amount derived from shells, bones and marbles thrown on the ground to form a tetrahedron)”
“You guys need to push more marketing! Why aren’t you doing anything? (Even though we are in one of the worst market downturns of the last year)”
“You guys need to start doing this, you guys need to start doing that. I saw you got listed to CG, what other plans do you have? What have you guys been doing? When is more marketing coming in?!”
Really? Is this how it works? Here we were, ready to deal with the wave — I mean… Aren’t listings supposed to bring the masses in?
Weren’t we supposed to see an influx of buyers, sellers, and activity?
Granted, we did, and it was impressive. Given the recent market conditions, and overall sentiment. We were performing well in the space that we inhabit. Yet along with that, the parasites also came in.
The parasites came packaged in all shapes and sizes. Marketers, agencies, fudders - passerby paper handed token holders disguised as diamond handed moon boys. You name it? We’ve seen it.
Crypto, being the unregulated space that it is — also lays domain to a seedy underworld of “marketers”, “promoters”, shillers and agents who perform the dirty work of a number of people in the space. Want a listing sped up? Sure! No problem. Want to be featured on a Twitter or a Youtube account by a prominent personality, and see a cool few million increase in market cap over 24 hours? Done!
These examples are a mere taste, a microscopically small taste of some of the services offered.
Marketing is no longer a well conceptualized campaign, aided by an agency or internal team, then rolling it out to the public, allowing them to get to know your brand identity, romance your values and service offerings for a while, establish a trust based relationship with your project, and support your long term vision. (make no mistake — we draft and publish ALL our campaigns internally and from concept to implementation)
No — these guys take hard cash, turn it around into a cold shill, which results in an artificial pump, sustained only by the depth of your pockets. Which brings one to the understanding, that — save for a hardy few, who have stood unwavering, endured the rough markets and periods of silence — projects with budget, have the ability to get shilled to Sirius B and back, regardless of their fundamentals, team’s slog, sacrifice and dedication.
Fortunately we have a strong enough community, who are capable of rattling the cages hard enough to get a response from a few. From the rest… crickets.
Ingenuity is a forgotten word, passion is a term spoken in whispers and in dark corners. Efforts to market are overshadowed by the reliance on influencers. I come from a past where content is and will always be king — because content tells stories, and we can relate to stories. Stories are what motivate and inspire, stories are what people remember.
What story is better than a team of roughly 30 underdog hopefuls with brains akin to Neils Bohr, Nikola Tesla, Steve Jobs and Christopher Langan (laced with DMT), embarking on an impossible task of saving an entire community of holders from bankruptcy and liquidation, resurrecting a project that many called a clone, and bringing said project into a position where it is primed to dominate the space that it occupies?
It’s akin to the supplement and synthetics fad washing over the golden age of bodybuilding — trying to create hybrids that look a certain way, but are physically incapable — No offense to those who do put in the hard work, we see you.
Nevertheless, we continue the arduous journey, into the maw. Hacking, slashing and blighting our way through to relevance, glory and legitimacy and we’re getting there by rolling up our sleeves and putting in elbow grease. We’re not saying that promoters and influencers aren’t essential.
But this shouldn’t be the backbone of marketing when we’re on our high horses with our pinkys raised, waxing lyrical about how use case, fundamentals and innovation are what should be driving the space. To be honest, the legitimacy of a project should be determined by its ability to innovate and ram against the boundaries of limitation, no matter how unconventional the project may be. After all, we are in a technological space, and if one wanted to really indulge in overnight pumps — allow us to point you in the direction of the nearest roulette table.
Bearing this in mind, we’re not in a position to compete against the heavyweights — not just yet. While we sharpen our enchanted blades and recharge our mana, we have taken the time to have conversations with like minded projects in the space.
Those who share the same sentiment as us — we’re not “just” meme coins, and are also legitimate projects. We are striving to provide value, and do it in an entertaining way. In doing so, we’ve begun to join forces with two other projects in our space, in order to form a governing body, dubbed the Dog Pack.
One of the many functions of the Dog Pack is to vet and validate GOOD projects in the (memecoin/shitcoin) space which we refer to as Neo-Alts, or Designer-Alts, given the ability for many to easily clone and disguise themselves in our midsts — with their funding running to and from various channels within, which lead to some surprising revelations — making you do a double take, when you see a certain lackluster project being shilled.
This vetting process will be extremely thorough and will form part of a first for the industry — call it intelligence gathering of sorts, in order to determine which projects will be worth the investment, based on their ability to produce real tech or provide real utility by their design, function or business model.
This will lend to an improvement in the space which will see projects now seeking to improve their utility offering and function in order to receive proper accreditation and recognition by the governing body. This will lead to better buy in from investors because of the validity of the project, improved listing times, and more referrals from partners, influencers and other support structures.
The result of this vetting process will also flush out harmful projects that seek to siphon funds irresponsibly and unethically, for the sake of performing a rug pull or a pump and dump. With the Dog Pack, we will be able to prevent potential catastrophe and rescue projects and holders from falling into Shelob’s Lair.
The dog pack will also serve as an innovation hub, where new ideas can be discussed, collaborated on, new technology previewed, reviewed and tested — where projects can finally have a platform to have the discussions, in which the unnecessary need to compete will be eliminated, for the sake of providing equal opportunities of progression, referral, and new business development.
There is plenty of money in the space for us all, and we will not be able to move forth if this competitive mindset, struggle for holders, and finances forms the be all and end all incentive for projects to create.
In this phase, we retake Osgiliath from the forces of Sauron, we rewrite the book on crypto, we stake our flag atop the mountain.
Bishu is here to stay, and with the joint power of the Dog Pack initiative, we are able to generate a shockwave that will echo into the deepest caverns.
Watch us as we claim the Neo-Alt space and breathe in new life, new value and astounding utility to a sector that is trying to fight innovation and true creativity with meme culture and stagnation. This is the Cerberus of the crypto space, the three headed dog that they will never slay. For our belief, faith and passion will lead us into the light. The future is uncertain, but the horizon is always beautiful.
